Keyword Groups & Planning

Phase 1 of our SEO process is aligning keyword research to your revenue opportunities.

Restaurant in suburb, function venue in suburb, wedding venue in suburb, specific food in suburb and birthday venue are all examples of potential keyword groups and we’ll work with you to understand the best groups that help drive the most value.

Content Creation

Phase 2 of our process is building the best content on your website for each of the groups from phase 1. Restaurant in suburb is typically that restaurant’s homepage whilst wedding keywords on the wedding page, engagement party keywords on the engagement page and so on.

Building great pages, with comprehensive content, is the hallmark of any SEO campaign. Great pages will not only rank better in Google but they’ll also convert the traffic at a higher rate.

On-Page Optimisation

Phase 3 of our process is optimising the content.

Typically, this includes editing the titles, URLs, headings, image alt tags and content to align closely with primary keyword targets without looking too SEO-y or cringe.

We still create content for humans, but understanding the on-page ranking factors helps us optimise appropriately. Optimisation is easy and fast.

This page is optimised too. Did you notice the URL?

Link Building

Getting links from other websites that point to yours is, by far, the most challenging part of SEO.

Links from industry relevant, locally relevant, high authority websites isn’t easy but at SERV. Agency, we have 10 different link building strategies perfect for hospitality businesses.

Links give your content their rankings, and we’ll build a powerful link profile, with natural anchor text on genuine, relevant websites - like the ones we own, plus press and media, event directories, business directories, food bloggers and more.