local search test
What we're testing for
The Google 3-pack or map-pack is an example of a 'SERP feature' within the Google page 1 results. It usually is displayed when Google thinks a user is looking for a local business.
Why is it good to get on the map feature?
It appears above the organic Google results. It therefore has a higher click through rate of relevant traffic because it is filtering out users by location
What is a good test?
Type into google your main service + location eg;
- Dentist Bondi
- Bookkeeper Rozelle
Important test conditions
- Use Chrome or Safari in incognito mode
- Block the location (proximity to the search is an important factor)