Digital marketing & SEO Agency

 

Get real humans in the door

Get customers to your restaurant, shop or clinic with a local SEO or social media campaign - perfect for a business with a physical location

 

Drive traffic to a website

Get visits from people who are looking to make a purchase or engage a service. Great for online stores, professionals and mobile businesses.

 
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what we do

As digital strategists and marketers, we help businesses achieve greater visibility, higher engagement and more sales

 
 
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STRATEGY

 
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MARKETING

 
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GROWTH

 
 

how well do you know your own business?

 
 
 

Q1

What is your cost per lead?

Typically calculated as marketing spend divided by the number of enquiries.

why is knowing it important?

Knowing what it costs to generate a lead is fundamentally important to any marketing plan. 

 

Q2

What is your cost per conversion?

Typically calculated as marketing spend divided by the number of sales.

why is knowing it important?

To calculate profitability & ROI of a marketing campaign.   

 

Q3

What is your conversion %?

Typically calculated as conversions divided by website visits.

why is knowing it important?

Increases in conversion % drive profitability. A decrease in conversion % reduces profitability. Understanding what factors influence your business conversion % are critical. 

 

Q4

what marketing channel offers the best roi?

Social media, adwords, organic SEO, word of mouth, email automation or something else?

why is knowing it important?

Knowing which channel offers the best rewards helps marketers know which channel to focus on. 

 

Q5

what are your competitors doing to win business?

Have you compared your marketing to your main competitors? 

why is knowing it important?

Every time a competitor increases their market share, your market share decreases. Knowing what they're doing well can significantly enhance your own marketing plan.

 

Q6

do you build audiences?

Website traffic + social engagement + email lists.

why is knowing it important?

Retargeting people that have experienced your brand typically offers a much higher conversion %.

 

Download our free Excel tool to help calculate these values

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putting it all together

seo

Bring customers to your website with content that features on Google page 1 

Adwords

Achieve placement above the organic listings with pay per click ads

Social

Build vast audiences, retarget website traffic, create your own audiences and much more with social marketing

Sales Funnels

Different content for different stages of the funnel. Drive traffic at the top end, remove barriers in the middle and create loyal customers on the way out.

Return or refer

Build a loyal customer base, increase the referral rate and upsell to existing customers 

 

 
 Digital strategist infographic showing a simple sales funnel
 

how the numbers stack up

A real world case study with figures from one of our ongoing clients

 
 
 

day 1

Website traffic / month

600

conversion %

2%

sales

600 x 0.02 = 12

 

day 100

Website traffic / month

800

conversion %

4%

sales

800 x 0.04 = 32

  

 

day 365

Website traffic / month

1200

conversion %

5%

sales

1200 x 0.05 = 60

 
 
 
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