Copywriting

COPYWRITERS

If you have an established business or are just starting up, you’ll know the importance of a well-designed website. Although a great-looking and user-friendly website is an important tool to show your brand's products or services, you still need fresh, original and value driven content.

We understand that many small businesses need to keep costs down, and hiring a copywriting service may be low on your list of your priorities, especially if you’re just starting out in business, however, consideration should also be given to organic SEO results and the potential revenue generated from strong visibility.  Hiring a copywriting agency to write your web content and business blogs is one of the best ways to ensure your content is optimised for Google.

WHAT DO CONTENT WRITERS DO?

Copywriters or content writers are experienced professionals who write the words or content for websites and other marketing collateral – such as newsletters and brochures - for businesses. What makes them different to other writers, such as newspaper journalists, is that they specialise in writing targeted Search Engine Optimised (SEO) content. Basically, this means they while they are creating your ‘story’, they weave in key words and phrases which are highly relevant to your business, products, services and points of differentiation, boosting your online visibility and generating new business for you!

HOW?

Good SEO writing isn't just about keyword stuffing. It's about understanding user intent and answering that intent with relevant copy. It's about comprehensiveness of content. It's about readability indexes, external links and language.  

Google's algorithm is complicated. Anyone that says they know it is being untruthful. That said, having ranked hundreds of pages high up in Google, we've got a fair idea about what Google likes. 

WHY SHOULD I INCLUDE BUSINESS BLOGGING ON MY WEBSITE?

Business blogging is also a key activity for good content writers and another valuable item in your online marketing toolkit. Unlike more traditional forms of advertising, blogs rarely lose their inherent and objective value. Regular blog posts on your website also keeps your content fresh, relevant and offers marketing intelligence to your audience – and also offers the opportunity to rank new keywords or services that aren't featured on other pages. 

More importantly, blogs allow the opportunity to create more internal links - another key component of good SEO strategy.

DON’T HAVE TIME TO WRITE YOUR OWN BLOGS?

While some business owners do write their own content and business blogs, the fact is, writing is not everyone’s strong suit and after a while, many of our clients find the task challenging and often see limited results.

We recommend reaching out to a professional copywriter who suits your style, budget and can produce work you're happy with.

Clive Morley